Form & technique
Two versions of a seated row, shown together. Shoulder highlights and a fixed guide line make the difference easy to spot.
Content for fitness coaches
You coach.
I’ll handle
the content.
Scripts and visual references before you record. Editing and a month of scheduled content after.
S
In practice with Coach Shawn StinsonScripts · References · Editing · Scheduled publishing
A small cue.Made visible.
1+ yearWorking with Shawn
14 editsSelected for this page
1 monthOf content planned ahead
Meet Coach Shawn 01 / The work
See the coaching.
See the craft.
Form fixes, complete workouts and visual explainers. Each edit gives a coaching idea something you can actually see.
Showing 8 of 14 edits
Workouts
A four-exercise back session condensed into a short Reel, with exercise names, set-and-rep captions and muscle overlays.
Explainers
Shawn changes a bench’s incline while animated graphics follow the changing emphasis between chest and shoulders.
Form & technique
A dip demonstration moves from the hands to the body position, using close-ups, alignment guides and colour-coded comparisons.
Form & technique
An incline dumbbell press explainer combines side and front views with captions and arm-path graphics.
Workouts
Barbell curls, chest-supported dumbbell curls and an incline curl variation presented as one compact workout sequence.
Form & technique
Grip, torso position and shoulder movement are isolated through close-ups and rear-view comparisons.
Explainers
Different push-up hand positions are demonstrated with placement arrows and muscle highlights. See the supplied reference and brief below.
02 / Behind one Reel
Before the edit,
there’s a plan.
This push-up video started with a reference and recording directions. Shawn filmed his version. I built the finished edit around it.
01 / The reference
A direction to record against.
The reference shows the hand positions, camera angles and visual cues for this format.
Supplied reference · Third-party footage02 / The recording brief
Know exactly what to record.
A clear topic, a video reference to follow and a voiceover direction. Shawn can focus on recording his version.
From the brief: “Follow example video. Use my AI voice.”
03 / The finished Reel
The coaching becomes visual.
His footage, edited with placement arrows, muscle highlights and changes of angle.
Shawn’s footage · Edited by Piyush · 0:1703 / How we work together
A month ready.
Ahead of time.
You have clients to coach and a business to run. We work in batches so content has a place in the calendar before the month starts.
Let’s plan your month on Instagram- 01
I plan & script
Topics, hooks, scripts and visual references. You have something specific to record, rather than a blank page.
- 02
You record
Film your demonstrations and delivery against the plan, then send the footage over.
- 03
I edit
Pacing, captions, movement cues and visual explanations, shaped around the point of each video.
- 04
We schedule & learn
Prepare the month’s finished content for scheduled Instagram publishing. Review what resonates and use it to plan the next batch.
04 / The ongoing partnership
Building Shawn’s
presence, together.
We’ve worked together for over a year, turning fitness topics into a consistent stream of videos for his audience.
Shawn’s Instagram audience
At the start*~20–25K
12 Nov 202657.2K
*Starting range estimated by Piyush. Current total observed on Shawn’s public profile on 12 Nov 2026. This shows the account’s audience over the working period.
10K+Views on a typical Reel
200K+Views on some standout Reels
View ranges reported by Piyush, across Shawn’s content. Individual Reel results vary.
What comes next
Keep the useful formats. Test new openings. Use the next month to build on what viewers respond to.
See Shawn’s InstagramFor coaches ready to show up consistently
Your next month of content
starts with a conversation.
Open my Instagram profile, tap Message and send “READY.” Tell me who you coach and what you want to create.
@ig_piyushvisuals · View my Instagram profile